

If you're funding business loans, you already know how frustrating lead generation can be. Shared leads mean you’re competing with multiple lenders before you even get a prospect on the phone. Retainer agencies charge $5K–$10K per month whether campaigns perform or not. Aged lists are filled with applicants who already funded elsewhere. And too often, you’re stuck with unqualified prospects — low credit, weak revenue, brand-new businesses — that will never get approved. Meanwhile, all the financial risk sits on your shoulders. You pay for ads, you pay the agency, and you pay per lead regardless of whether anything actually closes.
That’s exactly why we built LeadPop differently. Our model is simple: we only get paid when you get results. We cover the ad spend, build and optimize the campaigns, and verify every lead before it reaches you. You define your lending criteria — credit score, revenue, time in business, loan amount, geography — and you only pay for qualified prospects that match your buy box. No retainers. No upfront fees. No shifting risk onto you.

$3K–$10K/month retainer
You pay for ads
No guarantee
Reports instead of results
Sold to 3–5 lenders
Often unverified
Compete for attention
Low close rates
Pay per qualified lead
We cover ad spend
100% exclusive
Free replacements
Real-time CRM delivery

No. We only charge for qualified leads that meet your agreed criteria.
Yes. Every lead is delivered to one lender only.
Pricing depends on your criteria, loan type, and targeting. Book a free lead analysis for a custom quote.
We replace it free. No disputes. No friction.
Yes — we generate leads in all states.

Most agencies get paid whether you succeed or not.
We don’t.
After running businesses and managing over $150M in ad spend, I saw the same broken model everywhere — retainers, excuses, vanity metrics.
So we built LeadPop differently.
We cover the ad spend, We absorb the risk, We only get paid when you get qualified leads that match your criteria.
If you grow, we grow.
James LaRosa
Founder, LeadPop

LOCATION:
603 Shearwood Forest Drive, Bridgeport West Virginia 26330, United States
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